Proof From Click To Issued Policy.
Every figure below comes from partner reporting inside the Lead-In system — spend, leads, policies, average policy size, CAC, and ROAS. Nothing modeled, nothing projected.
$205,036
Issued business in one month
147
Policies closed
11.25x
Top producer ROAS
$13.04
Cost per lead at that ROAS
One Organization. One Month. Fewer Than 10 Producers Reporting.
A single partner organization's issued business for one calendar month, posted by the producers actively reporting sales.
Issued business
$205,036
One month, single organization
Policies closed
147
One month, single organization
Average policy
$1,395
One month, single organization
Producers posting
<10
Self-reported in channel
Across the following four weeks the same organization reported a further $176,990 in sales — again from fewer than ten producers posting results. The constraint was producer capacity, not lead supply.
What Happened On Producers' First Ad Spend.
Three producers, three first campaigns, measured as business written against the ad spend that produced it.
First campaign: ad spend vs. business written
Individual producers, first spend cycle
Producer A.V.
Apr 2026
9.5x return on first spend
Producer J.F.
Apr 2026
10.0x return on first spend
Producer D.S.
Mar 2026
35.2x return on first spend
Reported by the partner organization from internal sales postings. Producer names abbreviated. Individual results vary and are not a guarantee of future performance.
A Single Producer, Measured End To End.
This is the reporting view Lead-In produces for every producer: lead economics, sales economics, and return on ad spend in one place.
Producer of the week
Single producer, one reporting cycle — measured click to issued policy
Lead metrics
Total leads
253
Cost per lead
$13.04
Lead-to-close
5.53%
Sales metrics
Policies closed
14
Cost per sale
$235.60
Avg policy size
$2,649.36
Customer acq. cost
$235.60
Return on ad spend
Total ad spend
$3,298.35
Total revenue
$37,091.10
ROAS
11.25x
Attribution Runs The Whole Chain, Not Just The Lead.
Spend is tracked at source
Campaign spend is recorded per producer, so cost per lead is a fact rather than an estimate.
Outcomes are posted, not assumed
Policies and premium are reported back into the system, which is what makes CAC and ROAS real.
Nothing is averaged away
Producer-level reporting shows the spread between top and bottom performers instead of hiding it.
Results shown are self-reported by partner organizations and individual producers for specific time periods. Producer names are abbreviated for privacy. Insurance sales results depend on the producer, the market, and the product — these figures are not a guarantee of future performance.
Want The Numbers Applied To Your Agency?
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